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1

Strategic Brand Concept-Image Management

C. Whan Park, Bernard J. Jaworski and Deborah J. Maclnnis

Journal:

Journal of Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 420 KB

english, 1986

2

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Ajay K. Kohli and Bernard J. Jaworski

Journal:

Journal of Marketing

Année:

1990

Langue:

english

Fichier:

PDF, 686 KB

english, 1990

3

MARKOR: A Measure of Market Orientation

Kohli, Ajay K., Jaworski, Bernard J., Kumar, Ajith

Journal:

Journal of Marketing Research

Année:

1993

Langue:

english

Fichier:

PDF, 1.87 MB

english, 1993

4

Market Orientation: Antecedents and Consequences

Bernard J. Jaworski and Ajay K. Kohli

Journal:

Journal of Marketing

Année:

1993

Langue:

english

Fichier:

PDF, 602 KB

english, 1993

5

Sales management control systems: review, synthesis, and directions for future exploration

Malek, Stacey L., Sarin, Shikhar, Jaworski, Bernard J.

Journal:

Journal of Personal Selling and Sales Management

Année:

2018

Langue:

english

Fichier:

PDF, 483 KB

english, 2018

6

Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads

MacInnis, Deborah J., Moorman, Christine, Jaworski, Bernard J.

Journal:

Journal of Marketing

Année:

1991

Langue:

english

Fichier:

PDF, 855 KB

english, 1991

7

Market-driven versus driving markets

Bernard Jaworski, Ajay K. Kohli, Arvind Sahay

Journal:

Journal of the Academy of Marketing Science

Année:

2000

Langue:

english

Fichier:

PDF, 1.16 MB

english, 2000

8

Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms

Challagalla, Goutam, Murtha, Brian R., Jaworski, Bernard

Journal:

Journal of Marketing

Année:

2014

Langue:

english

Fichier:

PDF, 255 KB

english, 2014

9

A Theories-in-Use Approach to Building Marketing Theory

Zeithaml, Valarie A., Jaworski, Bernard J., Kohli, Ajay K., Tuli, Kapil R., Ulaga, Wolfgang, Zaltman, Gerald

Journal:

Journal of Marketing

Année:

2019

Langue:

english

Fichier:

PDF, 359 KB

english, 2019

10

Generating Competitive Intelligence in Organizations

Bernard J. Jaworski, Deborah J. Macinnis, Ajay K. Kohli

Journal:

Journal of Market-Focused Management

Année:

2002

Langue:

english

Fichier:

PDF, 158 KB

english, 2002

11

Market orientation: Review, refinement, and roadmap

Bernard J. Jaworski, Ajay K. Kohli

Journal:

Journal of Market-Focused Management

Année:

1996

Langue:

english

Fichier:

PDF, 1.32 MB

english, 1996

12

On Managerial Relevance

Jaworski, Bernard J

Journal:

Journal of Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 262 KB

english, 2011

13

Market Orientation: Antecedents and Consequences

Jaworski, Bernard J., Kohli, Ajay K.

Journal:

Journal of Marketing

Année:

1993

Langue:

english

Fichier:

PDF, 2.06 MB

english, 1993

14

Driving markets: A typology and a seven-step approach

Jaworski, Bernard J., Kohli, Ajay K., Sarin, Shikhar

Journal:

Industrial Marketing Management

Année:

2020

Fichier:

PDF, 1.75 MB

2020

15

Information Processing from Advertisements: Toward an Integrative Framework

Deborah J. Maclnnis and Bernard J. Jaworski

Journal:

Journal of Marketing

Année:

1989

Langue:

english

Fichier:

PDF, 907 KB

english, 1989

16

Dysfunctional behavior and management control: An empirical study of marketing managers

Jaworski, Bernard J., Young, S.Mark

Journal:

Accounting, Organizations and Society

Année:

1992

Langue:

english

Fichier:

PDF, 1.38 MB

english, 1992

17

The Influence of Coworker Feedback on Salespeople

Ajay K. Kohli and Bernard J. Jaworski

Journal:

Journal of Marketing

Année:

1994

Langue:

english

Fichier:

PDF, 583 KB

english, 1994

18

Strategic Brand Concept-Image Management

Park, C. Whan, Jaworski, Bernard J., MacInnis, Deborah J.

Journal:

Journal of Marketing

Année:

1986

Langue:

english

Fichier:

PDF, 1.47 MB

english, 1986

19

Supervisory Feedback: Alternative Types and Their Impact on Salespeople's Performance and Satisfaction

Bernard J. Jaworski and Ajay K. Kohli

Journal:

Journal of Marketing Research

Année:

1991

Langue:

english

Fichier:

PDF, 2.29 MB

english, 1991

20

Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences

Bernard J. Jaworski

Journal:

Journal of Marketing

Année:

1988

Langue:

english

Fichier:

PDF, 608 KB

english, 1988

21

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Kohli, Ajay K., Jaworski, Bernard J.

Journal:

Journal of Marketing

Année:

1990

Langue:

english

Fichier:

PDF, 2.19 MB

english, 1990

22

Best face forward: Improving companies’ service interfaces with customers

Jeffrey F. Rayport, Bernard J. Jaworski, Ellie J. Kyung

Journal:

Journal of Interactive Marketing

Année:

2005

Langue:

english

Fichier:

PDF, 225 KB

english, 2005

23

Enhancing Communication between Marketing and Engineering: The Moderating Role of Relative Functional Identification

Robert J. Fisher, Elliot Maltz and Bernard J. Jaworski

Journal:

Journal of Marketing

Année:

1997

Langue:

english

Fichier:

PDF, 2.36 MB

english, 1997

24

Control Combinations in Marketing: Conceptual Framework and Empirical Evidence

Bernard J. Jaworski, Vlasis Stathakopoulos and H. Shanker Krishnan

Journal:

Journal of Marketing

Année:

1993

Langue:

english

Fichier:

PDF, 575 KB

english, 1993

25

Marketing Jobs and Management Controls: Toward a Framework

Bernard J. Jaworski and Deborah J. MacInnis

Journal:

Journal of Marketing Research

Année:

1989

Langue:

english

Fichier:

PDF, 2.48 MB

english, 1989

26

Enhancing Communication between Marketing and Engineering: The Moderating Role of Relative Functional Identification

Fisher, Robert J., Maltz, Elliot, Jaworski, Bernard J.

Journal:

Journal of Marketing

Année:

1997

Langue:

english

Fichier:

PDF, 2.05 MB

english, 1997

27

The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results â Every Time || EnServ: âEveryone Sees the Market the Same Wayâ

Jaworski, Bernard J., Lurie, Robert S.

Année:

2020

Fichier:

PDF, 493 KB

2020

28

Product quality: Impact of interdepartmental interactions

Ajay Menon, Bernard J. Jaworski, Ajay K. Kohli

Journal:

Journal of the Academy of Marketing Science

Année:

1997

Langue:

english

Fichier:

PDF, 1.39 MB

english, 1997

29

Markor: A Measure of Market Orientation

Kohli, Ajay K., Jaworski, Bernard J., Kumar, Ajith

Journal:

Journal of Marketing Research

Année:

1993

Langue:

english

Fichier:

PDF, 1.21 MB

english, 1993

30

Book Review: Developing and Implementing Marketing Strategies

Jaworski, Bernard J., Mauser, Gary A.

Journal:

Journal of Marketing

Année:

1989

Langue:

english

Fichier:

PDF, 862 KB

english, 1989

31

Book Review: Marketing Performance Assessment

Jaworski, Bernard J., Shapiro, Stanley J.

Journal:

Journal of Marketing

Année:

1990

Langue:

english

Fichier:

PDF, 738 KB

english, 1990

32

Book Review: The PIMS Principles: Linking Strategy to Performance

Jaworski, Bernard J., Varadarajan, P. “Rajan”

Journal:

Journal of Marketing

Année:

1989

Fichier:

PDF, 911 KB

1989

33

The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results â Every Time || Overview of the Organic Growth Playbook

Jaworski, Bernard J., Lurie, Robert S.

Année:

2020

Fichier:

PDF, 346 KB

2020

34

The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results â Every Time || Fourth Principle: Develop a Behavior Change Value Proposition

Jaworski, Bernard J., Lurie, Robert S.

Année:

2020

Fichier:

PDF, 483 KB

2020

35

Buyer-Supplier Relational Characteristics and Joint Decision Making

Gary L. Frazier, Bernard J. Jaworski, Ajay K. Kohli and Barton A. Weitz

Journal:

Marketing Letters

Année:

1994

Langue:

english

Fichier:

PDF, 1004 KB

english, 1994

36

Information Processing from Advertisements: Toward an Integrative Framework

MacInnis, Deborah J., Jaworski, Bernard J.

Journal:

Journal of Marketing

Année:

1989

Langue:

english

Fichier:

PDF, 2.90 MB

english, 1989

37

Book Review: Developing and Implementing Marketing Strategies

Jaworski, Bernard J., Mauser, Gary A.

Journal:

Journal of Marketing

Année:

1989

Fichier:

PDF, 862 KB

1989

38

A Theories-in-Use Approach to Building Marketing Theory

Zeithaml, Valarie A., Jaworski, Bernard J., Kohli, Ajay K., Tuli, Kapil R., Ulaga, Wolfgang, Zaltman, Gerald

Journal:

Journal of Marketing

Année:

2019

Fichier:

PDF, 359 KB

2019

39

Book Review: Industrial Purchasing Strategies—Recommendations for Purchasing and Marketing Managers

Jaworski, Bernard J., Johnston, Wesley J.

Journal:

Journal of Marketing

Année:

1989

Fichier:

PDF, 589 KB

1989

40

Book Review: Does it Pay to Advertise?: Cases Illustrating Successful Brand Advertising

Jaworski, Bernard J., Witkowski, Terrence H.

Journal:

Journal of Marketing

Année:

1990

Fichier:

PDF, 492 KB

1990

41

Book Review: Entry Strategies for International Markets

Jaworski, Bernard J., Robles, Fernando, El-Ansary, Adel

Journal:

Journal of Marketing

Année:

1988

Fichier:

PDF, 602 KB

1988

42

Book Review: Contemporary Perspectives on Strategic Market Planning

Jaworski, Bernard J., Cespedes, Frank V.

Journal:

Journal of Marketing

Année:

1991

Fichier:

PDF, 807 KB

1991

43

Book Review: The Strategy and Tactics of Pricing

Lusch, Robert F., Jaworski, Bernard J., Gourley, David

Journal:

Journal of Marketing

Année:

1988

Fichier:

PDF, 544 KB

1988

44

Reinventing professional service firms: the migration to a client-facing, talent-on-demand platform

Jaworski, Bernard J., Patel, Ajay

Journal:

Année:

2020

Fichier:

PDF, 264 KB

2020

45

Managing your most loyal customer relationships

Larson, John, Jaworski, Bernard J., Larson, Jack

Journal:

Business Horizons

Année:

2020

Fichier:

PDF, 617 KB

2020

46

Competitive intelligence and bottom-line performance

Bernard Jaworski, Liang Chee Wee

Journal:

Competitive Intelligence Review

Année:

1992

Langue:

english

Fichier:

PDF, 576 KB

english, 1992

47

Commentary: advancing marketing strategy in the marketing discipline and beyond

Jaworski, Bernard J.

Journal:

Journal of Marketing Management

Année:

2017

Langue:

english

Fichier:

PDF, 832 KB

english, 2017

48

Control Combinations in Marketing: Conceptual Framework and Empirical Evidence

Jaworski, Bernard J., Stathakopoulos, Vlasis, Krishnan, H. Shanker

Journal:

Journal of Marketing

Année:

1993

Langue:

english

Fichier:

PDF, 1.71 MB

english, 1993

49

Enhancing and Measuring Consumers’ Motivation, Opportunity, and Ability to Process Brand Information from Ads

Maclnnis, Deborah J., Moorman, Christine, Jaworski, Bernard J.

Journal:

Journal of Marketing

Année:

1991

Fichier:

PDF, 2.77 MB

1991

50

Enhancing and Measuring Consumers’ Motivation, Opportunity, and Ability to Process Brand Information from Ads

Maclnnis, Deborah J., Moorman, Christine, Jaworski, Bernard J.

Journal:

Journal of Marketing

Année:

1991

Langue:

english

Fichier:

PDF, 2.77 MB

english, 1991